Transformational Change: The Digitalization of Organizations

| By TMA World

What is digital transformation?

Transformation is a continuous process of change. Today, in an age of increasing digitalization, transformation demands the complete reconfiguration of all organizational structures towards more responsive and efficient operating models, capable of supporting and leveraging enterprise-wide business performance.

This requires organizations to:

  • Collaborate in teams across functions, markets and businesses.
  • Reduce the complexity and duplication of their activities, whilst increasing the quality, scalability and speed of workflows. 
  • Streamline operations, by simplifying and standardising business processes and ways of working, to generate growth.
  • Leverage data analytics and cloud technology to support continuous improvement and fact-based decision making.

Transformation transcends traditional structures, functions, activities, geographies and even industries. It extends beyond internal boundaries, and focuses on providing end to end solutions which connect and integrate intermediaries and customers, operating as part of a ‘borderless’ whole.

Why is transformation necessary? 

  • Revenue maximisation: Increasing the number of channels and touch points through which revenue can be acquired and earned…at speed.
  • Personalizing client and customer experience: Increasing customer ‘intimacy’ through unique ‘digital profiling’. 
  • Continuous innovation: Increasing the speed of innovation using interconnected technologies to out-perform competitors. 
  • Minimizing cost: Increasing the number of automated activities by whilst dramatically reducing reliance human involvement.

How do organizations facilitate transformation? 

By focussing their attention on: 

  • Transformation design: Connecting markets, businesses, and functions.
  • Transition activity: Identifying and arranging predictable, efficient and controlled transitions via a proven methodology, toolset, and using skilled staff.
  • Creating hub operations: Through the creation of a network of optimally organised hubs, dedicated to delivering world class products and service in the form of standardization – via end to end optimisation, lean advanced technologies and digitalization. 

How do organizations implement and deliver transformation change? 

Increasingly organizations are moving away from operating in local silos towards working in more lateral, interdisciplinary ‘mission centric’ project teams. The teams are often geographically dispersed and require advanced virtual leadership skills. ‘Rapid Teams’ are formed to deliver on specific needs or objectives that support a wider transformation strategy. Their ability to perform to a high level determines the momentum of wider transformational change and support and development provided. 

What is HRs role in transformation? 

  1. Building the transformation team: The core team driving strategic restructuring. 
  2. Designing new organizational structures: Reconfiguring business operating models, redesigning operating patterns, removing traditional functional and country silos. 
  3. Communicating and monitoring the people pulse: Driving for ‘performance transparency’ by actively engaging employee involvement and reaction to transformation. 
  4. Integrating lean management into the talent system: Redesigning and integrating local talent management systems into a connected enterprise-wide solution. 
  5. Integrating lean management into the leadership model: Coaching, feedback, building new digital capabilities. Together these shape the new leadership model. 

TMA World supports transformational change through developing the critical skills and capabilities needed to succeed. 

To deliver high performance in this more agile, flexible, social, entrepreneurial, and creative environment, four critical people capabilities are required by people at all levels and locations. 

  • Matrix Working: Delivering high performance in agile matrixed structures.
  • Borderless Collaboration: Collaborating across markets, functions and businesses in ‘mission centric’ virtual teams. 
  • Cultural Intelligence: Creating value in a more nuanced and culturally diverse (global) workplace.
  • Digital Fluency: Having personal leadership impact whilst operating in an entirely digital environment. 

TMA World deliver the solutions needed to help organizations address the urgent need in developing people to lead transformation change. For support and guidance please contact us at enquiries@tmaworld.com.