Country Navigator: Hungary
The Ten Essentials For Doing Business With The Hungarians
"What is true is true" (ami igaz, az igaz) is a rule of conversation in Hungary, where people do not soften their views.- Maintaining eye contact with a Hungarian is a way of establishing trust or showing that you are sincere.
- Hungarians have a tendency to take the realistic view almost bordering on the pessimistic - it is important therefore to show the practical benefits of your ideas when selling to those who enjoy the 'cynical' role.
- Hungary has an exceptionally high suicide rate; any form of aggression is often directed at the self rather than at others.
- Hungarians expect trusted friends to share personal information - so be ready to receive questions about your personal situation which may appear very private!
- Hungarians respond well to good story-tellers and have a highly developed sense of humour.
- An over-enthusiastic point of view about any subject might be construed as arrogance, ignorance or hypocrisy.
- Often, it's important simply to have your say at a meeting or gathering, to show your level of personal interest and engagement.
- Entertaining is integral to business life and it's essential to join in, to appreciate Hungarian food and wine and to show your admiration of Hungarian culture.
- Hungarians are highly individualistic and anybody managing a team must defer to this, treating everybody as a person in their own right and spending time with each team member.
The Hungarian Mindset Map
The TMA Mindset Maps provide a simple framework to deepen your knowledge and understanding of different cultures. Download below an easy reference guide on the key elements of the Hungarian personality for you to print off and keep to hand.
Download Hungarian Mindset Map
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