Case Studies

EFMD 2011 Award Winner with ArcelorMittal

Background

ArcelorMittal is the world's number one steel company, with 284,000 employees in more than 60 countries. It is the leader in all major global markets, including automotive, construction, household appliances and packaging. It leads in R&D and technology, holds sizeable captive supplies of raw materials and operates extensive distribution networks.

Challenge

ArcelorMittal is a product of a major merger finalized in June 2006. Prior to the merger both organizations had undertaken rapid international growth, both organically and through acquisition. An overriding strategic goal of the merged entity was therefore to bring together the large number of diverse businesses and operations into one global collaborative firm.

Related to this challenge was the client's goal of replacing a group of unconnected legacy training programs across different parts of the business with a cohesive global management development curriculum. The objective of this curriculum was to ensure that mid-level managers and supervisors across all areas of the organization had access to a high quality series of training programs with a common set of learning objectives and approach.

Solution

Working with the Leadership & Management Academy of the client's Corporate University, TMA World had designed and implemented a curriculum of 15 dynamic and experiential programs under the banner of '21st Century Leadership'. Since the rollout of these learning solutions TMA World has engaged over 17,000 managers in 30 countries, in 14 different languages through 36 locally based consultants from within our wider global network. The curriculum is formed of three core zones:

Zone 1: Developing Myself

This zone focuses on the acquisition of fundamental leadership competences through the following menu of skills-building programs:

Leadership in the 21st Century
Cross-cultural Competence
Adaptive Leadership
Prioritising & Delegating
Decision Making
Communication & Motivation
Running Meetings
Managing Conflict
Effective Presentations
Performance Management
Time Management
Global Virtual Teamwork
Negotiating & Influencing for Results

Zone 2: Developing Others

The Developing Others zone, taking the form of a two day experiential workshop, enables managers to grow individuals in their team through trust-based relationships and relevant development plans.

Zone 3: Developing Teams

The Developing Teams zone, using a two day interactive workshop, focuses on enabling managers to build a high performing team - a team capable of bringing new ideas into the business, and having the courage to take calculated risks to pursue growth.

Performance Management Training Program

To ensure that training is fully integrated into the formal talent development process, TMA World has also delivered over 100 performance management programs across 20 different countries in which managers are briefed and trained to evaluate individual performance in a globally consistent format.

Results

Feedback from the Corporate University and workshop participants alike suggests that the learning solutions implemented by TMA World are supporting the client's strategic goal of unifying the firm and fostering a consistent approach in key business processes, including communication, decision making, people management, teamwork and dealing with conflict.

Across the globe, of the managers who have attended the programs to date, 96% have responded positively to these feedback questions:

I would rate this program either 'good' or 'excellent'
This program met my objectives
I would recommend this program to a colleague

We were also delighted to win the European Foundation for Management Development's 2011 'Excellent in Practice' Award in relation to our partnership with ArcelorMittal.

A key element for the success of the project has been TMA World's ability to manage and deliver the 21st Century Leadership curriculum across the world, using a centralized client relationship team that draws on the resources of our global network of consultants. Programs are implemented seamlessly according to demand, using locally-based consultants whose delivery style takes local cultural norms and expectations with regard to training into account.